Details
Keep business contexts isolated
If one business is a clinic and another is a demo assistant, they should not share the same FAQ logic, instructions, or calendar context.
Reuse the platform without duplicating the product
A shared codebase with business-level routing is usually more maintainable than spinning up a totally separate project for every number.
Keep providers and templates channel-aware
Each business channel can keep its own provider credentials and approved WhatsApp templates while still operating inside one system.